AI UGC with Claude: Start Here

You do not need to be on camera. You do not need customers willing to record. You need Claude, HeyGen, and 90 minutes.

UGC stands for User Generated Content. It is the style of content that looks like a real person filmed it on their phone: not a polished brand video, not a studio production. A customer talking about a product. Someone showing their screen. A before-and-after recorded from a desk.

This format consistently outperforms branded creative on paid social. In 2026 UGC-style Reels on Meta average 2.5 to 3.8% CTR compared to 1.62% for standard branded ads. But most builders avoid UGC because they think it requires filming themselves constantly or finding customers willing to record testimonials.

That is no longer the case. Claude writes the script. HeyGen builds the avatar. ElevenLabs handles the voice. CapCut assembles the edit. You can produce a complete UGC video without being on camera, without a client willing to record for you, and without any video production background.

This course teaches you exactly that and shows you how to run the output as paid ad creative.

What You Will Build

By the end of this course you will have four things.

A UGC.md file that gives Claude everything it needs to write scripts for your specific offer. At least one complete UGC video ready to post or run as a Meta ad. A repeatable workflow covering script, avatar, edit, and publish. And the ability to write a full client UGC brief so your clients can use this system too.

The Tools in This Course

For scripts you need Claude which writes every script, brief, and hook, and UGC.md which is your offer, audience, and winning formats in one file Claude references every session.

For video production you need HeyGen at $29 per month on the Creator plan for AI avatars that speak your script with photorealistic quality, ElevenLabs on the free tier or $5 per month Starter plan for AI voice for screen recordings and B-roll, and CapCut which is free for editing, auto-captions, music, and aspect ratios.

For real creator UGC you need Billo at $99 per video as a baseline marketplace of verified UGC creators.

Who This Course Is For

Claude Code builders who want video content without being on camera. Service businesses who want to run UGC-style paid ads but have no video team. And anyone who has avoided video content because of production friction.

You do not need any video editing experience. CapCut handles the technical side. Claude handles the writing. This course handles the decisions.

The UGC.md File

Every Claude prompt in this course starts with @UGC.md. This file holds your offer and what makes it specific, your target audience and the exact words they use to describe their problem, the formats that have worked for you, your scripts so you can request variations, and your performance log so Claude can write new angles based on what converts.

You will build this file in the UGC.md lesson and use it from Lesson 3 onwards.

What AI UGC Is Not

AI UGC is not about faking customer testimonials. It is about producing content in the UGC style, which is conversational, unpolished, direct, and peer-to-peer, at scale and without the friction of traditional video production.

When you run it as a paid ad, Meta requires you to disclose AI-generated content. That disclosure does not hurt performance. The style is what converts and not the illusion that a real customer filmed it.

Where This Fits in the Track

This is course 4 of 5 in the Sales and Marketing track of Claude Code and Codex Mastery.

Marketing with Claude comes first. Sales with Claude comes second. Outbound Email with Claude comes third. AI UGC with Claude is where you are now. AI Ads with Claude comes last.

The videos and scripts you create in this course become the creative assets you run in the next course.