Landing Pages: Start Here

A website tells people who you are.

A landing page gets people to do something.

That difference is the entire point of this course. You are going to build pages that convert, pages that turn visitors into leads, subscribers, and clients.

What you will build

By the end of this course you will have a complete live landing page with a lead capture form, copy that speaks directly to your target visitor, a design built around conversion and not just appearance, a working form that collects names and email addresses, and a thank-you page that confirms the action was completed.

What you will learn

Why landing pages are fundamentally different from websites.

The one rule every high-converting page follows.

The anatomy of a landing page that actually works, section by section.

How to write a headline that stops someone from scrolling away.

Copywriting principles that have worked for over 100 years and still work today.

What a lead magnet is and how to design one for your audience.

The master build prompt that builds your entire landing page in one session.

How to set up a real lead capture form with no coding and no paid services.

Design rules specific to conversion pages.

How to test and refine before you drive traffic.

What you need before starting

Track 1 complete with Claude Code installed. Track 2 complete with your CLAUDE.md set up with design rules. A clear idea of what you are offering on this page. Two to three hours across one or two sessions.

The difference you will feel

When you built your website in Track 3 you were building a presence. Something that represents you.

A landing page is a tool. It has one job. It either does that job or it does not. There is no "it looks nice," only "it converts" or "it does not."

That specificity is what makes landing pages one of the most valuable things you can build. A great landing page can generate leads while you sleep.

Let's build yours.