Course 14 · Lesson 1 of 11
Start Here - Why This Course Exists
Local SEO has changed completely. Not slightly. Completely.
People used to search "plumber in London" on Google and click through ten websites. Today they ask ChatGPT, Perplexity, or Google's AI Mode the same question and get one answer. According to SOCi's 2026 Local Visibility Index, only 1.2% of local businesses get recommended on ChatGPT, 7.4% on Perplexity, and 11% on Gemini, compared to 35.9% in Google's local 3-pack. The gap between businesses that show up in AI and businesses that do not is the defining opportunity of 2026.
The work itself has not changed much. The volume has. To compete now you need an optimized Google Business Profile, dozens of service pages, localized blog posts, schema markup, citations, reviews, and active content posting across every channel. For a single local business that is 40 to 60 hours of work per month. Most business owners do not have it. Most agencies charge $500 to $3000 a month to do it for them.
Claude Code compresses that work into roughly 5 hours per month. Not because Google ranks AI content higher (it does not), but because every step in the workflow becomes a prompt instead of a manual job. You direct, Claude executes. Same result. Fraction of the time.
This course teaches the exact system. Setup to ranking. Every step. By the end you can rank a real local business on Google Maps and get cited by ChatGPT and Perplexity, ethically, with no shortcuts that get profiles banned.
What you will walk away with:
- A fully optimized Google Business Profile for your business or your client's.
- A real local website with service pages, localized blogs, and proper schema markup.
- A citation system that builds trust signals across the directories that still matter.
- An ethical review system that complies with Google's 2026 policy.
- Three automation workflows that handle content posting, citation tracking, and review responses.
- Visibility in AI search engines, not just Google.
- A reusable Claude Code skill that runs your entire local SEO system on demand.
- Stuck for more than 10 minutes on anything in this course? Drop a screenshot in the community or tag Yar.
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