Outbound Email with Claude: Start Here

Marketing built your audience. Sales taught you to convert conversations. This course adds the third channel.

Marketing built your audience. Sales taught you how to convert a conversation into a client. This course adds a third channel: outbound email.

The difference between outbound email and the channels you have already built is that outbound email goes to people who have never heard of you. They did not follow you. They did not fill in a form. They did not book a call. You found them, researched them, and wrote them something worth reading.

Done badly this is spam. Done well this is the most scalable way to fill a services pipeline and the only channel that works reliably without a pre-existing audience.

What You Will Build

By the end of this course you will have five things.

EMAIL.md which is your outbound campaign operating system that Claude reads before every email it writes for you.

A confirmed sending infrastructure covering domain, DNS records, and warmup that keeps you out of spam folders.

A system for finding 20 targeted prospects per week with Apollo.io.

A 4-email sequence written with Claude that is personalised, signal-based, and ready to send.

And a weekly review routine that tells you what to improve each time.

What This Course Is Not

This is not about sending 500 emails a day to a scraped list. That approach works for no one in 2026. Spam filters catch it, prospects delete it, and your domain gets blacklisted.

This course teaches precision outbound: finding the right 20 to 30 people, finding something specific and real about each one, and writing something they would actually want to read. Smaller volume, higher signal, real replies.

The Three Tools You Need

Apollo.io on the free plan is enough. 100 email credits per month. You will use it to find targeted prospects by industry, job title, company size, and technology.

Instantly.ai at $37 per month gives you unlimited sending accounts, built-in domain warmup, and campaign sequences. It is the best option for solo operators. If you are not ready to pay, Gmail works for your first 10 to 20 sends but you will need Instantly or an equivalent to send consistently at volume.

Claude for research, writing first lines, building sequences, and reviewing every draft before it goes out.

You do not need a CRM. You do not need expensive enrichment tools. You do not need a copywriter.

The EMAIL.md Structure

Through this course you will build a file called EMAIL.md. Every Claude prompt in this course starts by referencing it. By the final lesson it will contain:

# EMAIL.md
## Who I Serve

[Ideal prospect profile — industry, role, company size, problem]

## What I Sell

[One-paragraph offer description per service]

## Signals I Look For

[5+ specific buying signals and where to find them]

## Campaign Sequences

[Active campaigns with sequence, timing, and status]

## Subject Line Variants

[Tested subject lines with reply rate notes]

## Response Templates

[Templates for positive replies, objections, referrals]

EMAIL.md works alongside MARKETING.md and SALES.md. When you run a prompt, reference all three and Claude knows your full context.

Who This Course Is For

You have a clear offer from the Sales course. You know who you are trying to reach. You want a consistent, repeatable way to put that offer in front of people who have never heard of you without depending on an algorithm, an audience, or inbound luck.

If that is you, this course is the right next step.

How to Use This Course

Work through lessons in order. Each lesson ends with an action you can complete the same day. By Lesson 9 you will have sent your first campaign. By the final lesson you will have a complete EMAIL.md and a system you can run weekly.

The homework in the final lesson is the test: a real campaign, sent, with results you can review.