EMAIL.md: Your Campaign Operating System

Every Claude prompt in this course starts with @EMAIL.md without it Claude writes generic outreach, with it Claude writes email that sounds like you wrote it for this specific person

Claude does not retain memory between conversations. Every time you open a new conversation and ask it to write a cold email it starts from zero.

EMAIL.md is the information you would otherwise have to paste into every prompt: who you are targeting, what you sell, what your tone sounds like, which signals you use, and what your best-performing subject lines were.

Paste @EMAIL.md at the start of a prompt and Claude has the full context in seconds.

It works alongside MARKETING.md and SALES.md. When all three are referenced in a prompt Claude knows your entire client acquisition system and can write with appropriate context for each stage.

The Complete EMAIL.md Structure

Copy this template and fill in every section as you work through the course.

# EMAIL.md — Outbound Campaign Operating System
## Who I Serve

Ideal prospect:

• Role: [e.g. Founder, Head of Operations, Managing Director]
• Industry: [e.g. Local service businesses — dentists, physios, solicitors]
• Company size: [e.g. 2 to 20 employees]
• Location: [e.g. UK, specifically England]
• Primary problem: [The specific gap between where they are and where they

want to be]

What disqualifies a prospect:

• [e.g. Fewer than 2 employees — usually sole trader with no budget]
• [e.g. Over 100 employees — too much procurement process]
• [e.g. Already has a full-time developer in-house]

## What I Sell

[Paste from SALES.md — your one-paragraph offer description for your

primary service]

Secondary services:

[Shorter descriptions of other things you offer if relevant to outbound]

## Signals I Look For

Signal 1 — Website observation:

• [What you look for and what it tells you — e.g. "Booking form is a PDF or
• Calendly link in nav with no integrated booking. Usually means they are
• losing people between intent and confirmation."]

Signal 2 — LinkedIn activity:

[What kinds of posts indicate someone has the problem you solve]

Signal 3 — New hire or role change:

[What hiring or movement tells you and how you reference it]

Signal 4 — Company milestone:

[What milestones suggest budget or need]

Signal 5 — Tech stack observation:

[What you look for on their site or via BuiltWith]

## Active Campaigns

Campaign 1:

• Segment: [Industry + Role + Size + Location]
• Signal type: [Which signal type you are using]
• First email sent: [Date]
• Status: [Active / Paused / Complete]
• Reply rate: [%]
• Positive reply rate: [%]
• Notes: [What is working and what to improve]

## Sequence Templates
### Standard 4-Email Sequence

Email 1 (Day 0 — Hook, Bridge, Ask):

• [Paste your current best-performing Email 1 template — leave the hook
• as a variable that gets replaced per prospect]

Email 2 (Day 2 — Different angle):

[Paste your Email 2 template]

Email 3 (Day 6 — Value drop):

[Paste your Email 3 template]

Email 4 (Day 13 — Break-up):

[Paste your Email 4 template]

## Subject Lines

Tested and performing:

• "[observation only]" — reply rate: [%]
• "quick question" — reply rate: [%]
• "[first name only]" — reply rate: [%]

To test:

• [subject line variant you want to try]

## Response Templates
### Positive reply — they are interested:

[What you say when someone replies positively — typically move to

discovery call or ask a qualifying question from SALES.md]

### Not interested:

"Completely understand — thanks for letting me know. [Your name]"

### Wrong person:

"Thanks for letting me know — who would be the right person to reach out

to for [the problem you mentioned]?"

### Out of office:

Note: Instantly handles these automatically with the resume-on-return setting.

## Weekly Review Notes

[Running log — add a line each Monday]

[Date] — [Campaign] — Sent [X] / Replied [X] / Positive [X] — Change next

week: [ONE THING]

How to Use EMAIL.md in Claude Prompts

For writing first emails:

Using @EMAIL.md, @SALES.MD, and @MARKETING.MD — write a cold email to

[NAME] at [COMPANY]. Signal: [PASTE SIGNAL].

For reviewing a draft:

Using @EMAIL.md — review this cold email draft against the rules in my

sending system. [PASTE EMAIL]. Tell me what to change.

For campaign improvement:

Using @EMAIL.md — I have run this campaign for 2 weeks. Here are the

numbers: [RESULTS]. What should I change first?

For generating subject lines:

Using @EMAIL.md — write 5 subject line options for an email with this

hook: [PASTE HOOK].

Maintaining EMAIL.md Over Time

Update it after every campaign review. Add new signals you have found that worked. Update reply rates on active campaigns. Add to the subject line performance log. Revise the offer description if you have sharpened it. Note what you changed and whether it improved results.

The value of EMAIL.md compounds over time. After 3 months of consistent outbound it contains all the patterns from your best-performing campaigns and Claude can access all of them in a single prompt.

Your Action Right Now

Build your EMAIL.md today. Fill in every section using what you have built throughout this course. Start with Who I Serve, What I Sell, and Signals I Look For because these three sections make every subsequent prompt dramatically better.

Leave the Active Campaigns and Weekly Review sections empty for now. You will fill them in as you run campaigns.