Sales with Claude: Start Here

Marketing got people to notice you. This course teaches you what to say when they do.

Marketing got people to notice you.

You have a MARKETING.md file. You have posts going out. People are engaging, following, replying. Some are asking questions. A few have slid into your DMs.

Now what?

This is the moment most builders freeze. The marketing felt creative and autonomous: write, post, repeat. Sales feels personal and uncertain. Someone is right there in real time and you have to say the right thing without a script.

This course gives you the script. Not a fake one but a real, human one built with Claude so you can focus on listening instead of trying to remember what to say next.

What Sales Actually Is

Sales is not persuasion. It is not pressure. It is not tricking someone into buying something they do not need.

Sales is a conversation where you help someone figure out whether what you offer is right for them. If it is, you make it easy to say yes. If it is not, you say so and that honesty builds more trust than any close ever could.

The fear around sales usually comes from confusing it with something pushy and desperate. This course treats it as something completely different: a service, performed well, using Claude as your preparation, writing, and follow-up tool.

What You Will Build

A SALES.md file which is a working document with your offer, your pricing, your qualification checklist, your objection responses, and your follow-up sequences. Every prompt in this course reads from it. You build it once and it runs your entire sales process.

A qualifying checklist which is four questions that tell you within five minutes whether a conversation is worth a full hour call. Stop wasting time on people who were never going to buy.

Discovery call questions which are six questions that surface what a prospect actually needs, what their real budget is, and whether you are the right fit. Written in your voice and ready to use.

A proposal template which is five sections filled in by Claude in 20 minutes from notes you took on the call. Closes faster than anything you could write from scratch.

Follow-up sequences which cover what to say after the proposal, when to follow up if you hear nothing, and the final message that closes the loop cleanly without chasing.

What You Will Learn

Why sales is a service and not a pitch, and why that changes everything.

How to qualify leads quickly so you only have deep conversations with the right people.

How to write cold outreach in DMs and emails that gets replies without feeling spammy.

How to run a discovery call that does the selling for you.

How to turn your call notes into a proposal in 20 minutes with Claude.

How to price your work without guessing or discounting.

How to handle every common objection without getting defensive.

How to follow up without being annoying using the sequence that closes deals weeks later.

How to ask for the yes without it feeling weird.

How to onboard new clients so the project starts clean and sets the right tone.

Who This Course Is For

You have something to sell. A service you provide using Claude Code covering websites, apps, agents, and automations. A freelance skill you want to charge more for. A course or Skool community you are running. Or a productised service with a fixed scope and fixed price.

You have completed the Marketing course and people are starting to notice you. Now you need to know what to do when they do.

What You Need Before Starting

The Marketing course must be complete and you should have a MARKETING.md file with your audience and one message. You need something specific to sell whether it is a service, a product, or a community. And you need your current pricing written down even if you are unsure about it, which you will finalise in the pricing lesson.

The File You Will Build Throughout This Course

Create a file called SALES.md in your Claude project folder now. Like MARKETING.md it will be built lesson by lesson. By the end of Lesson 9 it will look like this:

# SALES.md
## What I Sell

[ONE PARAGRAPH — completed in Lesson 5]

## Pricing

[YOUR RATES AND PACKAGES — completed in Lesson 7]

## Qualification Questions

[4 QUESTIONS — completed in Lesson 2]

## Discovery Call Questions

[6 QUESTIONS — completed in Lesson 4]

## Common Objections and Responses
[FILLED IN LESSON 8]
## Follow-Up Sequence
[FILLED IN LESSON 9]

Every prompt in Lessons 3 through 11 references both @SALES.md and @MARKETING.md together.

Your Action Right Now

Create SALES.md in your Claude project folder. Leave it blank for now. Move to Lesson 1.